One of my big messages in my teaching is that writing has two sides - technical (most writers can string words together in a competent fashion) and added value - the emotions, images, the concepts, that make what would be otherwise 'competent' writing jump off the page.
So where does that added value come from? Strong characters will provide it, yes, vivid description, of course, but also the power of the idea. Come up with a strong idea and it will take you a long way because the reader keeps thinking ‘that’s clever.’
So the question is where do your ideas come from?
You can give your experience over at our Facebook page at https://www.facebook.com/inscribemedia
John Dean
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