What's in a name?

Recent weeks have seen us receive a number of stories with terrific titles, which set me thinking. Yes, the story has to be good but a title, like a good opening line, can do a lot of work for the author when it comes to hooking the reader.

For me, it goes deeper. In my mind, the title has to be right for me to feel comfortable with the writing process.

So what does a good title need? Well, I would say some of the below would be a good start. A good title should/could:

* Be easy to remember. Yes, I know there have been successful books and stories with long titles but how many can you name? Go for no more than five words and even then you are pushing it (look at best-selling books and you will not see that many more than three). There are exceptions, I know. The Spy who Came in from the Cold springs to mind but for every long title that sticks in the memory there‘s an awful lot are lost.

* Be appropriate to what you are writing. I learned this lesson from my publisher, Robert Hale. I wrote a novel which I wanted to call Ghosts, which they asked to be changed because it made it sound like a ghost story, which it wasn’t. It ended up called The Long Dead, which I think works much better. Interestingly, during the writing, the title had not felt right anyway. The Long Dead did.

* Pose questions. Something that makes you wonder. Taking The Long Dead as an example, who are long dead? Why are they long dead? How did they die? If they are long dead, why do we care now?

* Maybe go for a name of a person - think Harry Potter - and maybe make it a possessive title - think Angela’s Ashes. Or maybe a place. Think Northanger Abbey. Or a thing - Diamonds are Forever.

* Maybe pick a line from the work itself such as They Shoot Horses, Don't They? And yes, it is long but it’s easily remembered.

As with everything in writing, there are no golden rules other than if it works, do it. And yes, I know that our next competition could be run by a story with fifteen words, two sets of brackets and a semi-colon!
If you want to have your say about good titles, we are running a discussion on this at our Facebook page. The page can be found at http://www.facebook.com/pages/Inscribemedia/183385438479538 or through www.inscribemedia.co.uk